The trick to writing flyers that sell is to keep it simple. But not too simple. Many people think (wrongly) that they can get away with printing up just a workshop title, venue, date and maybe the main tutor, say. I’m sorry to say that, unless you are the workshop equivalent to Pink Floyd or Prince, the orders ain’t gonna come flooding in.
What you need to do is engage in a dialogue with your readers, understand where they’re coming from and what their needs are, explain why you’re writing to them, recommend a solution… And all in under 150 words or less.
So be sure to choose every word carefully. Adapted from “How to Create Flyers that Stop Prospects in their Tracks“, first published in the 30th of April edition of ’s newsletter, CfS.
To read the full article and gain *hidden links* to recent CfS newsletter editions, youll have to become a subscriber. (Thats a good thing, by the way, or so CfS readers tell me!) As well as being FREE, youll receive a business-building report and audio CD that can dramatically improve sales simply for signing up and trying it out.
Recent CfS newsletter issues cover:
- 5 Ways to Get ANY Business Out of a Slump
- How to Get People to Buy From You
- Create a Buzz for Your Business With Twitter
- Can the X Factor Help Your Business?
- Be a Client Magnet
- Recession-Proof Your Business
- Stand Apart from Me-Too Competitors
- Stop! Dont Post that Letter!
- Common Mistakes that Can Kill Business
- The Most Important Action You Can Take For Your Business This Year
